Women entrepreneurs

Women entrepreneurs

Recent research shows that women entrepreneurs face all the problems that men face — and then some.

The Australia Women’s Chamber of Commerce & Industry [Click here] has done ground-breaking research on women in business: “Almost 40% of businesses trading in Australia are owned by women; which equates to more than 700,000 SMEs.” With this pervasive presence in the market, women are still not recognised for their important role in Australia’s economic well-being:

“Women in entrepreneurship have been largely neglected, both in society in general and in the social sciences,” (OECD Women Entrepreneurs in SMEs Report, 2009). Mainstream research, policies and programs tend to be ‘men streamed’ and too often do not take into account the specific needs of women entrepreneurs and would‐be women entrepreneurs. As a consequence, equal opportunity between men and women entrepreneurs is still not a reality.” [AWCCI National Research on Women Business Owners and Female Entrepreneurs in Australia]

The unique challenges women face in starting and running a business are well-known:

  • Women may care too much. They are trained from before birth to be caretakers. When they are working, they feel guilty that they aren’t spending time with their family.
  • Women may try to be all things to all people. When women enter into business, they still diligently fill the roles of mothers, wives and friends.
  • Too many people (especially but not exclusively men) still don’t take women seriously.
  • Women see things more broadly but also worry about more things than men.

The result of all this is that women face additional challenges that most men don’t — and need to find ways to deal with these challenges to “level the playing field.” I have committed myself to helping women deal with such ‘wicked problems’. Please contact me to learn how I might be able to help.