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Elegant Solutions

Elegant solutions originate in a deep understanding of the Entrepreneurial Ecosystem™ of your business. Why do I use the metaphor of ecosystem to describe a business?

  • An ecosystem is a living system. All the elements of such a living system work together to sustain its health.
  • An ecosystem is a “self-organising” system, one which learns to adjust itself as its environment changes.
  • An ecosystem is a complex system, with many interacting elements that must be understood if one is to effectively ‘manage’ such a system

By using this metaphor to develop my tools and approaches, I have gotten away from the simplistic approaches recommended in so many DIY books: The 10 secrets of success, etc. These are certainly a starting point but, as every women entrepreneur knows, things just “ain’t that simple.”

My approach to elegant solutions that really “fit” your business uses this way of looking at things to make difficult things easy. We all know the feeling of being in the “groove” or in the “zone” when things are going well. I help you find elegant solutions to the challenges you face — and experience being in the groove.